Great marketing isn’t about flashy ads. It’s about telling a story that captivates, connects and compels action. And if you’re a strong writer, you already have one of the most powerful tools in marketing.
Join Kristen Ricordati '05, CEO of Milestone Marketing, award-winning journalist and young adult author, will share how her love of storytelling took her from an English literature major to a Big Five–published author and the leader of a thriving marketing agency. She’ll break down how the same skills that make compelling fiction, journalism and essays so effective, including narrative, voice, persuasion and creativity, are also the secret weapons behind successful marketing strategies.
Kristen will also introduce the Milestone Marketing Summer Internship Program, launched several years ago in partnership with Kenyon students. This immersive experience takes talented writers and transforms them into exceptional strategists and content creators, with hands-on exposure to everything from social media strategy and SEO-driven content writing to branding and beyond.
If you love writing, creativity and storytelling, this session is your chance to unlock new career possibilities and learn how to turn your passion into real-world impact. It may even lead to an internship that launches your future.
Location: Chalmers Library 320