As director of web strategy, Patty Burns oversees the design, organization and strategy of the Kenyon website and related projects. She develops and implements web policies and procedures; evaluates the effectiveness of the Kenyon website using web analytic tools; maintains web style and branding guidelines; serves as principal contact to vendors and service providers; and administers Kenyon's web content management system, BigTree.
A graduate of Davidson College, Patty holds a master's degree in English from Indiana University. Before joining the Office of Communications in 2001. Patty worked for the Marine Biological Laboratory and Emory University School of Medicine.
Areas of Expertise
Web strategy, user experience, web metrics and analysis