Doing research online does not excuse a researcher from following ethical protocols or filing IRB applications.
Whether you are doing research online or researching online communities you need to think carefully about what you are planning to do. Ethical issues such as informed consent and protection of privacy arise quickley. Is the community public or private? Are you researching persons or avitars? Can documentation of consent be waived? Is there potential of harm to an individual or the community?
Eysenbach, G., & Till, J. (2001). Information in practice: Ethical issues in qualitative research on Internet communities. British Medical, 323, 1103-1105.
The Kenyon IRB likes to see the following in an online survey:
Online Survey Consent Example (Survey Monkey)
Informed Consent Example (for a Web based study from Social Psychology Network)